Back Focus Blog

Look for client highlights, tips and tricks and the occasional podcast hype.

Making the Most of Your Advertising Budget

Importance of advertising budget

If you want to get the most out of your advertising budget, it's important to understand the role of video in advertising. Using videos can significantly increase engagement and conversion rates. According to a study by WordStream, including a video on your landing page can increase conversion rates by up to 80%. Additionally, videos can help you effectively convey your message and create a lasting impression on your audience. With the growing popularity of video content, allocating a significant portion of your advertising budget to video production and promotion can yield substantial returns on investment.

Top 6 Under-Rated Holiday Movies for 2022

Snow is falling, decorations are up, and malls are bustling with last-minute shoppers. You know...

Getting your Team Organized for the New Year: 5 Tips from our Project Managers

While it's still only November, the new year is approaching faster than you think. Getting ready...

Who is 730 Eddy?

 Got a guess? 

Top 5 Best Cities for Tacos on the Road

  We know what you're thinking. This is a video production blog, why are you talking about tacos? ...

How to Have High-Quality Video Calls

We make decisions on how to present ourselves to the world every day. The clothes we wear,...

Top Ten Best Practices for Video

If you're new to the world of video production, this blog post is for you.

Speaking Our Language: Filmmaking Lingo You Need to Know

No one forgets their first time on a film set. Loading equipment, running coffee, a wild mix of...

Client Study: Sales Blitz, 2021

If there's one thing you need to know about the film industry, it's that the pressure is always...

Kvadrat - A Lesson in Sheep

2020 was a whirlwind. Towards the end of the summer, this was especially true for us at 730 Eddy.